Radu Ionescu
Marketing Manager
Profile
Data-driven marketing manager with 8 years of experience in digital marketing, brand and growth. I lead teams that turn strategy into campaigns with measurable revenue impact.
Employment History
Marketing Manager at Novaro Brands, Bucharest
January 2021 — Present
- Lead a team of 6 across content, paid media, SEO and email.
- Grew online revenue by 38% year over year with a new performance strategy.
- Reduced customer acquisition cost by 22% by reallocating ad budgets.
- Launched the brand in two new EU markets.
Digital Marketing Specialist at Pixel & Co Agency, Bucharest
February 2017 — December 2020
- Managed Google Ads and Meta campaigns with €50k monthly budgets.
- Increased organic traffic for clients by an average of 60%.
- Built reporting dashboards in Looker Studio.
Education
Bachelor in Marketing, Bucharest University of Economic Studies, Bucharest
October 2012 — July 2015
Marketing